Atlanta Tops U.S. Onlyfans Spending Chart In 2025, Outpacing Major Cities

Atlanta Breaks the Mold in OnlyFans Spending

In a surprising twist, Atlanta, Georgia has outspent every major U.S. city on OnlyFans per capita in 2025. According to OnlyGuider’s report released on June 2, 2026, Atlanta's fans shelled out an impressive $525,475 per 10,000 residents. This figure dwarfs the spending in New York City and Los Angeles, which saw $99,086 and $178,447 respectively. These eye-opening numbers have taken many creators and marketing agencies by surprise.

The report, which dives deep into the geographic distribution of the $2.63 billion spent by U.S. fans on OnlyFans in 2025, reveals a striking disconnect between where creators focus their marketing efforts and where the most eager fans actually live. The data highlights that 36.5% of OnlyFans' estimated global revenue of $7.2 billion comes from U.S. audiences, yet the marketing strategies may not be aligned with these spending realities.

“It's a wake-up call for digital marketers to rethink their strategies and focus on uncharted territories like Atlanta that show higher engagement,” commented an industry expert.

The Per-Capita Spending Puzzle

Traditional wisdom has always pointed to states like California, Texas, New York, and Florida as prime markets due to their large populations. OnlyGuider's findings show that these states contributed significantly to the total spend, with California alone accounting for $350.6 million. However, the per-capita spending tells a different story. Washington D.C. led with $129,655 per 10,000 residents, and North Dakota followed with $108,067, both surpassing the national average of $77,334.

Despite having one of the largest creator populations, Florida ranks low in per-capita spending, highlighting a unique supply-demand gap. The state boasts the third-largest number of verified creators but ranks 41st in spending per person. This suggests that while there is a high supply of content, the local audience isn’t as financially engaged as elsewhere.

Untapped City Markets for Creators

Looking at city-specific data, the under-targeted cities revealed by the report include Orlando, Salt Lake City, Miami, and Minneapolis, with per-capita spending figures significantly above the national average. Salt Lake City, for example, spends over five times the national average despite Utah being 39th in overall state rankings.

For digital marketers, these insights into geographic spending patterns are crucial. The mismatch between where creators are based and where fans are spending means that targeted advertising could see improved performance if adjusted based on these findings. Using adult ad networks like TrafficJunky and ExoClick, which allow precise geographic targeting, could help align marketing strategies with genuine consumer demand.

Ultimately, the data underscores the importance of considering new markets outside the traditional major cities. Without leveraging these insights, creators may miss out on tapping into potentially lucrative audiences in cities like Atlanta and beyond.