From fitness routines to sizzling adult-only content, OnlyFans has carved out a niche as a bustling marketplace for digital creators. Since its inception in 2016, the platform has seen a meteoric rise in popularity, especially during the pandemic, when streaming became both a lifeline and an entertainment hub for many.
As of 2025, the platform has continued its streak of success, with an astounding $2.63 billion spent on what OnlyFans dubs the "digital intimacy market." This figure translates to an average of about $77,000 spent per 10,000 people nationwide, underscoring the platform's expansive reach.
Leading the pack of top-spending cities, Atlanta emerges as the undeniable frontrunner. With residents shelling out nearly $26.2 million in 2025, the city boasts a staggering $525,475 spent per 10,000 residents. This figure not only places Atlanta at the top of the OnlyFans spending list but also nearly doubles the spending of Orlando, the second-highest city with $14.3 million.
“Atlanta has become the epicenter of digital spending, reflecting a unique blend of cultural engagement and economic power,” remarked an industry analyst.
Although larger cities like Los Angeles, Chicago, and Houston have higher total spending figures, their per capita spending lags due to their larger populations.
On a state level, Georgia finds itself ranked 24th nationwide in OnlyFans spending, with its residents contributing $87.4 million in 2025. This accounts for 3.24% of the total OnlyFans market, averaging $78,237 per 10,000 residents.
While California and Texas dominate in terms of market share, Georgia's smaller territories like Savannah, Sandy Springs, and Augusta demonstrate significant engagement per capita. Fulton County leads as the top spender in the state, followed by Peach County, Franklin County, and Chattahoochee County.
Top-spending states and territories include the District of Columbia, North Dakota, and Nevada, showcasing a diverse array of engagement across the nation.