Jessica Riches never imagined she'd be fighting climate change from the confines of OnlyFans, a platform more synonymous with steamy content than saving the planet. But when traditional communication channels failed to spark urgent action, she decided to dive into the unexpected – and her DMs have been buzzing ever since.
Half of her inbox is filled with risqué requests, while the other half is packed with earnest questions about government inaction in the face of climate catastrophe. "If my body is the only thing extractive capitalism hasn't yet taken from me," Riches mused, "I'll use it as a form of protest." Her goal is to draw attention to climate issues in a way she never anticipated when she began her career in climate communications.
“Even the stories about the stories are incorrect," Riches explains. "Most people – 89% across 125 countries – want stronger climate action.”
Riches's leap into OnlyFans resembles a modern-day hunger strike, but instead of abstaining from food, she offers candid conversations and an earnest appeal to connect on a deeply personal level. The climate crisis, she argues, is a unique communication challenge that demands innovative solutions – and sometimes that means engaging with followers who crave more than just visual stimulation.
Inspired by the success of Adam McKay's "Don't Look Up," Riches teamed up with Yellow Dot Studios to create "Headline Newds," a comedy porn series for OnlyFans. This collaboration aims to reach audiences who might scroll past anything labeled "climate" or "science" by blending entertainment with parasocial relationships.
Riches soon discovered that her OnlyFans experience was about more than just nudes. It became a platform for people to express their concerns about the planet and their frustrations with governments' lack of action. Despite the stigma often associated with sex work, Riches found her decision to join OnlyFans was more about signaling the need for bold, last-resort strategies in climate communication.
This venture has proven that people care deeply about the climate – it's the lack of connection that's been the real barrier. Riches sees hope in this new form of engagement. "If the climate crisis demands we rethink how we live, it should also demand we rethink how we speak," she asserts. As she continues to navigate the world of OnlyFans, Jessica Riches demonstrates that intimacy, trust, and presence can be powerful tools in the fight against climate change.