Euphoria creator Sam Levinson is not backing down when it comes to the heated discussions around the show's portrayal of OnlyFans culture. Speaking on Real Time with Bill Maher, Levinson tackled the criticism aimed at Euphoria's third and final season, which saw Sydney Sweeney's character, Cassie, dive into the world of OnlyFans to fund an extravagant $50,000 wedding to Nate Jacobs.
The storyline stirred up quite the buzz online. Critics, especially from the sex work community, argued that the depiction leaned heavily on negative stereotypes about the platform and its users. Levinson, however, shared that he approached this theme with a skeptical lens, aiming to reflect broader cultural dynamics.
“If you look at OnlyFans, it is making as much money as Hollywood,” Levinson explained. “It's not a niche business, it is a massive enterprise.”
Levinson's curiosity about the platform's allure is clear. He expressed an interest in understanding why so many young individuals are drawn to it, especially in a time when social media encourages branding oneself. "If you're young, you're going, 'I don't want to go work in a 9-to-5 at this place or that thing. Well, maybe I can just start taking photos of myself,'" Levinson said, pondering the long-term consequences of such decisions.
The quick money and instant fame offered by platforms like OnlyFans were central themes he wanted to explore. Levinson acknowledged the backlash but questioned if the response would differ had the portrayal been more positive. "We take a fairly critical look at it," he noted. "It hollows out the individual. You're constantly just depending on the likes and external validation."
Not all team members align with Levinson's perspective. Actress Chloe Cherry, who has real-life experience in adult entertainment and OnlyFans, found Cassie's storyline "crazy as f**k." Cherry argued that the societal embrace of platforms like OnlyFans is driven more by economic necessity than empowerment.
"I really think that OnlyFans is a crazy, weird phenomenon of the 2020s that we will look back on and be very confused by," Cherry commented, highlighting the tension between the allure of quick cash and the realities of empowerment.
In a conversation with Maher, Alexa Demie's character Maddy was lauded as the season's "moral center," with Levinson describing her managerial role in this new digital landscape as "sort of light pimping." The discussions continue as audiences and creators alike grapple with the depiction and implications of these modern narratives.