In an innovative – and slightly cheeky – move, a team of scientists at UCLA has turned to OnlyFans in an effort to secure much-needed funding for their research. But these aren't your typical OnlyFans stars; the spotlight is on marmots, those charming, cat-sized ground squirrels, who are now the faces of this creative fundraising campaign.
Daniel Blumstein, a professor leading this endeavor, explained the inspiration behind the project. "I spend a lot of time waiting for marmots to do things and had the idea one slow morning," he shared.
"When I came back with this idea, one of my graduate students immediately said we MUST do this! So here we are!"
Researchers at the Rocky Mountain Biological Laboratory (RMBL) have been diligently studying yellow-bellied marmots since 1962, making it the second longest ongoing study of its kind in the world. These adorable creatures, found across the Rocky Mountains and parts of California, live in social groups and provide a wealth of information about animal behavior and environmental changes.
Despite the rich data their study has produced, the team's work has been jeopardized by severe cuts to federal funding. Faced with this challenge, Blumstein and his team launched "OnlyMarms" on June 17, a playful nod to OnlyFans, hoping to keep their research afloat.
OnlyFans, commonly associated with adult content, is being used here in a more educational – and family-friendly – way. Subscribers to OnlyMarms can enjoy G-rated content featuring marmots in their natural habitat. "[It's] almost all G-rated content of marmots playing, being cute, digging, bringing plants to their burrows…normal routine stuff for marmots," Blumstein noted. Occasionally, a scuffle might push the content to PG.
Emily Renkey, another researcher on the project, expressed optimism about the endeavor's outreach potential. The page has attracted some attention, with 735 visits and 44 fans since its inception. "Even we are learning more about marmots through these up close glimpses the game cameras provide," she remarked.
While the financial gains from OnlyMarms have been modest, the team remains hopeful about its impact on public interest in marmots and their research. "We’re letting folks have free subscriptions and ask for tips. They [OnlyFans] take 20% and I have to pay taxes on the balance," Blumstein explained.
The funds raised, albeit small, are crucial for continuing this vital research, especially in understanding how these animals adapt to climate change. "We are using these funds to help continue the study which provides valuable information about them and how they’re responding to climate change," he emphasized.
The marmots may not have signed a contract, but their unexpected stardom is helping to shed light on an important scientific endeavor, one marmot video at a time.