Wix Or Squarespace: Which Platform Should Creators And Influencers Choose?

By Daiana
Oct. 20, 2025, noon

Hey Creators, Let’s Pick Your Perfect Platform: Wix or Squarespace?

Whether you’re an influencer building a stunning portfolio or a content creator launching digital products, choosing the right website builder can make or break your online game. Wix and Squarespace are two heavyweights in the ring, each with their own charm and quirks. So, let’s flirt with the features of both and see which one deserves your heart (and your hustle)!

Both platforms cater to creators who want to shine online without drowning in techy details. But do you crave total freedom to design every pixel, or do you prefer a sleek, guided experience that keeps things polished? Stick with us as we unpack the deets on ease of use, creative control, e-commerce, and more to crown the ultimate winner for your needs.

User Experience: Freedom or Structure, What’s Your Style?

Wix: Unleash Your Inner Design Rebel

Oh, Wix, you wild one! With its drag-and-drop editor, you can place text, images, and widgets literally anywhere on the page - no coding required. It’s like giving you the keys to a design playground with over 800 templates and an AI tool (Wix ADI) that whips up a starter site in minutes based on a few quick questions about your brand.

But beware, babe - this much freedom can be a double-edged sword. For beginners, the endless options might lead to choice overload or a cluttered mess if you’re not careful. Still, if you’ve got a vision and want full control, Wix is ready to be your creative canvas.

The best part? Everything’s cloud-based, so you can tweak your site from anywhere, and hosting, domains (on paid plans), and SSL certificates are all bundled in. It’s a one-stop shop for creators who want to build without boundaries.

Squarespace: Simplicity with a Polished Edge

Squarespace, on the other hand, is like that effortlessly chic friend who always looks put-together. Its drag-and-drop editor is more structured, using a grid system that guides you to clean, professional layouts. No coding needed here either, and its 200+ modern templates are mobile-ready right out of the box.

This platform is perfect if you’re all about speed and simplicity. The clear navigation and labeled panels make managing content a breeze, and those design guardrails ensure you won’t accidentally create a hot mess. It’s ideal for influencers or creators who just want a gorgeous site without overthinking the details.

Like Wix, Squarespace offers an all-in-one deal with hosting, SSL security, and a free domain on paid plans. If you’re looking to launch a portfolio or a simple membership site, Squarespace keeps the process smooth and stress-free.

Templates and Design: Quantity or Quality?

Let’s talk eye candy! Wix is the overachiever with 800+ templates for every niche imaginable. Whether you’re a fitness guru or a digital artist, there’s something for you. But, let’s be real - some of these templates are a bit dated, and the sheer volume might leave you paralyzed by choice.

Squarespace plays it cooler with around 200 curated templates, all dripping with minimal, modern vibes. Less is more here, and their designs rarely need tweaking to look pro. It’s a quality-over-quantity approach that works if you want a sleek, polished look without the hassle.

So, which wins? If variety and niche-specific options are your thing, Wix takes the crown. But if you’re swooning over consistent, elegant design, Squarespace might just steal your heart.

Creative Control: Go Wild or Keep It Safe?

Wix: Total Design Domination

Wix is all about letting you be the boss. Its editor offers near-complete freedom - place elements wherever you want, layer them, and customize desktop and mobile views separately. You’re not tied to grids or fixed sections, so your site can feel truly unique.

That said, with great power comes great responsibility. Without design know-how, you might end up with unbalanced pages or mobile layouts that just don’t vibe. It’s a fantastic tool if you’re confident, but it might overwhelm newbies who aren’t ready to play designer.

Squarespace: Guided Glam

Squarespace’s Fluid Engine editor keeps things more structured with a grid-based setup. You can still move and resize content within sections, but the boundaries help prevent rookie mistakes like uneven spacing or mobile mishaps. It’s like having a stylish safety net.

For creators starting out, this balance of flexibility and guidance is a lifesaver. You can focus on your content without sweating the technical stuff, knowing your site will look fab on any device. It’s less freedom than Wix, but way more foolproof.

E-commerce: Sell Smart, But at What Cost?

Squarespace: Simple Sales with a Catch

Got digital downloads or e-books to sell? Squarespace makes it super easy with built-in tools for product pages, inventory, and checkout. It’s perfect for straightforward projects, scaling from small side hustles to serious revenue - think $10 to $200,000 a month.

But here’s the rub, darling - lower-tier plans come with transaction fees of 2-7%, depending on what you’re selling. Want to dodge those fees? You’ll need to upgrade to the pricier Commerce plan. It’s a sleek setup, but those extras can nibble at your profits.

Wix: Scale Without the Sting

Wix is the flirt who doesn’t charge extra for your success. There are no platform transaction fees on its e-commerce plans - you only pay standard processing costs from providers like Stripe or PayPal. As your store grows, you keep more of your hard-earned cash.

Plus, Wix’s app marketplace lets you expand with tools for print-on-demand, subscriptions, and loyalty programs. It’s built to grow with you, offering Shopify-level potential without forcing you to switch platforms. For creators eyeing long-term growth, this is a major win.

Pricing: Where’s the Best Bang for Your Buck?

Let’s talk dollars and sense. Both Wix and Squarespace start at a flirty $16-$17/month for basic plans, with a free domain for the first year if you pay annually. But once you’re selling, the numbers tell a different story.

Wix’s Core Plan at $29/month comes with no transaction fees, making it a better deal as your sales climb. Squarespace’s Business Plan is cheaper at $23/month, but that 2% transaction fee can add up fast if you’re moving digital products or memberships.

Verdict? Wix offers more value and scalability across its tiers, especially for creators planning to hustle hard. If budget is tight and you’re keeping it small, Squarespace might still charm you with its lower upfront cost.

SEO, Blogging, and More: The Extras That Matter

SEO: Optimize Like a Pro

Both platforms have solid SEO basics covered - think H1 tags, meta titles, and sitemaps. But Wix flirts a bit harder with its SEO Wiz tool, guiding beginners step-by-step through optimization. Squarespace keeps it minimal with built-in tools, great if you already know your stuff.

Want granular control over meta tags and URL structures? Wix is your go-to. If you just need the essentials handled automatically, Squarespace won’t let you down.

Blogging: Write Your Heart Out

For the storytellers among us, Squarespace offers a clean, distraction-free editor that’s a dream for focused writing. Wix, while improved, feels busier - though it wins on customization with widgets and unique layouts for blog posts.

Pick Squarespace if content is king and simplicity is your vibe. Go for Wix if you want your blog to stand out with extra flair and features.

Final Verdict: Who Wins Your Heart?

So, who’s the perfect match for your creator journey? Wix is the bold, adventurous type - offering max creative control, scalability, and no sneaky transaction fees. It’s ideal if you’re dreaming big and want room to experiment with over 300 apps and endless customization.

Squarespace is the sophisticated sweetheart, delivering simplicity, stunning design, and a streamlined setup. It’s your pick if you want a gorgeous site fast, without diving deep into design decisions.

As one creator recently dished,