Urban Decay'S Bold Move With Onlyfans Star Ari Kytsya Sparks Heated Debate - Fresh Celebrity News 2025

Urban Decay’s Spicy New Collab with Ari Kytsya

Hey beauties, brace yourselves for some major makeup drama! Urban Decay, the edgy cosmetics brand under L’Oréal’s umbrella, has just dropped a bombshell by naming OnlyFans star Ari Kytsya as their latest brand ambassador. Known for her jaw-dropping makeup looks and unapologetic vibe, Ari’s got millions of followers across Instagram and X (yep, that’s Twitter’s new name), but her risqué content on the subscription platform has sparked quite the conversation.

This partnership, unveiled last month, is part of Urban Decay’s ‘Battle the Bland’ campaign, encouraging fans to ditch the ordinary and embrace their wild side. But while Ari’s serving fierce looks in viral videos - like one where she hilariously declares a ‘blandemic’ in a faux news segment - not everyone’s cheering from the sidelines.

Concerns from Women’s Rights Advocates

Enter the Fawcett Society, a UK-based group championing women’s and gender rights, who’ve got some serious reservations about this collab. Their CEO, Penny East, didn’t hold back in a chat with The Guardian, warning that spotlighting an OnlyFans creator in a mainstream campaign might glamorize the platform for impressionable young girls.

“We’re worried about the message this sends to young women who see OnlyFans as a quick path to fame, when most creators barely make a living and face pressure to push boundaries with explicit content,” East cautioned.

While Ari’s undeniably one of the platform’s success stories with her engaging personality and massive following, the concern is real: could this move make OnlyFans seem like an easy ticket to stardom, despite the risks and challenges?

Urban Decay Stands by Their Choice

Urban Decay, via L’Oréal’s comms team, isn’t backing down. They told The Guardian that Ari was chosen for her standout makeup artistry and raw authenticity. She’s not just a pretty face - her candid convos with fans about the highs and lows of her industry make her a voice of realness, and the brand’s all about celebrating that creative expression.

Ari herself seems thrilled to rep the brand, posting her gratitude on social media for Urban Decay recognizing the power and grit of women in her field. She hinted that this partnership could pave the way for bigger conversations and opportunities for others in the industry - and we’re intrigued to see where this goes!

What’s Next for Urban Decay?

While the debate rages on, Urban Decay isn’t slowing down. They’ve teased some exciting updates as part of their bold new era, including revamps of fan-favorite products. One reveal? A reformulated All Nighter Setting Spray, though it’s already stirring controversy after L’Oréal cut ties with long-time formulation partner Skindinavia after 15 years.

The brand’s also hinted at digging into their archives to bring back some classic faves, and we’re already buzzing with anticipation. As for Ari’s role in all this, Urban Decay’s keeping us on our toes with promises of more boundary-pushing moves. So, darlings, what do you think - is this collab a stroke of genius or a risky misstep? Drop your thoughts below!