Urban Decay’S Bold Move: Why Onlyfans Star Ari Kytsya Is The New Face Of Beauty - Fresh Celebrity News 2025

Beauty Gets a Spicy Makeover with Ari Kytsya

Hold onto your makeup brushes, darlings - the 'clean girl' aesthetic is officially out, and beauty is diving headfirst into deliciously daring territory. Urban Decay, the brand known for pushing boundaries, just dropped their 'Battle the Bland' campaign on July 17, and they’ve tapped none other than OnlyFans star Ari Kytsya to lead the charge.

This 24-year-old content creator isn’t your typical beauty ambassador. With a massive following of 4.6 million on TikTok, Ari’s known for her hilarious 'Get Ready With Me' videos, raw honesty about plastic surgery, and unapologetic embrace of her sexuality. Her casting is a big, bold statement about who deserves a spotlight in 2025 - and honey, it’s about time!

Ari Kytsya: Redefining Beauty with Raw Honesty

OnlyFans might get flak for its adult content, but let’s not sleep on its cultural impact. The platform has empowered countless women like Ari to carve out visibility, independence, and serious income. Beyond OnlyFans, Ari’s TikTok presence is a magnet for fans - especially women - who vibe with her no-filter approach to life.

“I’m all about keeping it real with my followers - whether it’s talking surgeries or the ups and downs of my work, I want people to see the true me,” Ari shared in a recent video.

She’s upfront about the realities of sex work, jokingly calling herself a 'mattress actress' while unpacking how the industry shapes her self-image. This raw, relatable energy is exactly why Urban Decay chose her - they’re not just selling makeup; they’re celebrating unfiltered authenticity.

‘Battle the Bland’: A Campaign That Slays

Urban Decay kicked things off with cheeky Instagram teasers, complete with faux-censored warnings like 'may contain boring or bland content.' The big reveal? Stunning social videos featuring Ari in a leather bustier, declaring, 'Breaking news: we are in a blandemic,' before dropping the mic with, 'Wasn’t makeup meant to perform on stage, on camera, and yes, on mattresses?' Oh, we’re blushing!

The internet lost it - in the best way. Fans flooded the comments with praise like, 'First brand to rep a sex worker model, this is iconic!' It’s a full-circle moment for Urban Decay, a brand born from rebellion with edgy product names like 'Naked' and 'Vice.' With Ari at the helm, they’re reclaiming their spot as beauty’s bad girl.

Breaking Barriers in Beauty

A Historic Shift

In a press release, Urban Decay called this partnership 'bold and historic,' especially in an industry that often plays it safe with who they platform. They’re not shying away from Ari’s background - they’re embracing every ounce of her larger-than-life energy. And honestly, it feels like a long-overdue win.

Cultural tides are turning, babes. OnlyFans and creators like Ari have flipped the script, turning what was once 'too explicit' into something mainstream and marketable. Beauty has always had ties to taboo - think 19th-century associations with sex work before it became glam through Hollywood. Ari’s role here? A nod to the women who’ve shaped beauty from the shadows, now stepping into the spotlight.

Not Urban Decay’s First Rodeo

This isn’t the first time Urban Decay has played with fire in the best way. Back in 2022, they partnered with 'Euphoria' star Chloe Cherry - a former adult film actress turned mainstream icon - for their Vice Lip Bond campaign. Like Ari, Chloe’s casting was a middle finger to outdated industry norms.

With 'Battle the Bland,' Urban Decay isn’t just launching a campaign - they’re setting the tone for a new beauty era where creators like Ari aren’t just included; they’re the main event. It’s a fierce, fabulous acknowledgment of sex work’s influence on culture and the women who’ve been redefining beauty all along. And trust us, we’re obsessed.