Urban Decay’S Bold Move: Why Onlyfans Star Ari Kytsya Is The New Face Of Beauty - Fresh Celebrity News 2025

Urban Decay Ditches the ‘Clean Girl’ Vibe for Something Edgier

Say goodbye to the squeaky-clean beauty trends of yesteryear - Urban Decay is bringing the heat with a campaign that’s anything but bland. On July 17, the iconic makeup brand unveiled 'Battle the Bland,' a rebellious new project fronted by none other than OnlyFans star and content creator Ari Kytsya. This 24-year-old model is turning heads and breaking barriers as she steps into the spotlight as a beauty ambassador for 2025.

Kytsya isn’t your typical beauty icon, and that’s exactly why we’re obsessed. Known for her hilarious get-ready-with-me (GRWM) videos, unfiltered takes on plastic surgery, and unapologetic embrace of her sexuality, she’s a breath of fresh air in an industry that often plays it safe. Her casting is a delicious disruption to traditional beauty standards, and honestly, it’s about time!

Urban Decay’s choice signals a shift towards embracing raw, real personalities who aren’t afraid to own every part of their story. And with Kytsya at the helm, this campaign promises to be anything but boring. Stick with us as we dive into why this move is pure genius.

Ari Kytsya: The OnlyFans Star Redefining Beauty Influence

If you haven’t heard of Ari Kytsya yet, let us introduce you to the queen of candid content. A powerhouse on OnlyFans, she’s one of the platform’s biggest names, but her influence doesn’t stop there. With a whopping 4.6 million followers on TikTok, Kytsya has captivated an audience - especially women - who crave her no-filter honesty about everything from cosmetic procedures to the realities of sex work.

She’s not here to sugarcoat a thing, and that’s what makes her so magnetic. Whether she’s calling herself a 'bop' or 'mattress actress' with a cheeky grin or opening up about how the industry impacts her self-image, Kytsya keeps it real. Her transparency is a powerful draw, and Urban Decay is smart to tap into that raw energy for their latest venture.

'I want to be upfront about my surgeries and my journey because I don’t want anyone looking at me thinking they can’t measure up - I’m just being real about who I am,' Kytsya shared in a recent TikTok that went viral.

‘Battle the Bland’: A Campaign That’s Anything But Ordinary

Urban Decay kicked off 'Battle the Bland' with a playful bang, dropping faux-censored Instagram teasers complete with warnings about 'boring or bland content.' The big reveal came the next day with social videos featuring Kytsya rocking a leather bustier, declaring, 'Breaking news: we are in a blandemic.' Her sultry question - 'Wasn’t makeup meant to perform on stage, on camera, and yes, on mattresses?' - had us all nodding in agreement.

The internet lost it over this bold move, with fans flooding the comments to praise Urban Decay’s groundbreaking choice. 'First brand to work with a SW model, such a disruptive move,' one user gushed, while another called it 'honestly groundbreaking.' It’s clear this campaign isn’t just about makeup - it’s about rewriting the rules of who gets to shine in beauty.

For Urban Decay, this is a return to their roots as beauty’s bad girl, with edgy product names like 'Naked' and 'Vice' that have always pushed boundaries. Pairing that legacy with Kytsya’s unapologetic vibe? It’s a match made in rebellious heaven.

Breaking Barriers: Sex Work Meets Mainstream Beauty

Let’s talk about the elephant in the room - for too long, sex work has carried a heavy stigma, often shutting doors in industries like beauty. But platforms like OnlyFans have flipped the script, giving creators like Kytsya visibility, income, and independence that can’t be ignored. What was once 'too explicit' is now a cultural force, and Urban Decay is leaning all the way in.

In their press release, the brand called this partnership 'not only bold, but historic,' especially in a space that often sidelines anyone deemed 'too much' for mainstream tastes. By embracing Kytsya’s uncensored energy, they’re not just making a statement - they’re setting a precedent for inclusivity that’s long overdue.

This isn’t the first time Urban Decay has challenged norms, either. Back in 2022, they partnered with 'Euphoria' star Chloe Cherry - a former adult film actress turned mainstream talent - for their Vice Lip Bond campaigns. Like Kytsya, Cherry proved that provocative creators have a place in beauty, and we’re here for it.

A Full-Circle Moment for Beauty Culture

Kytsya’s role in 'Battle the Bland' feels like a nod to beauty’s rebellious past. Centuries ago, makeup was far from glamorous - it was taboo, often linked to sex work and deception before becoming mainstream through actresses and celebs. Kytsya represents a lineage of women who’ve shaped beauty from the shadows, and now she’s front and center as the face of this campaign.

This partnership is more than just a marketing stunt - it’s a long-overdue acknowledgment of sex work’s impact on culture and the women who’ve been redefining beauty all along. Urban Decay is paving the way for a new era where creators like Kytsya aren’t just on the sidelines - they’re stealing the show.

So, here’s to breaking the mold and battling the bland. With Kytsya leading the charge, we’re excited to see how beauty continues to evolve - and who else gets invited to the table next. What do you think of this daring collab? Drop your thoughts below!