It's no secret that influencers and streamers thrive on the limelight, always ready for their close-up. But in Netflix's eye-opening documentary, "Inside the Manosphere," documentarian Louis Theroux takes viewers on an unsettling journey through the murky waters of 'alpha male' influencers. These figures claim to hold the secrets to masculinity, offering young men advice on dating and success.
In the documentary, Theroux exposes the glittering façade that these influencers project. Streaming from plush Miami condos, surrounded by luxury cars and glamorous women, they promise followers a slice of their seemingly perfect lives. Yet, the documentary asks: What if it's all just smoke and mirrors?
Theroux's investigation reveals that many of these self-proclaimed 'alpha males' don't practice what they preach. Harrison Sullivan, known as HStikkytokky, publicly denounces pornography and OnlyFans, yet admits to profiting from an agency that manages OnlyFans accounts. In a candid moment, Sullivan confesses, "Do I agree with it? No. Would I profit off of it? Yeah."
“Do I agree with it? No. Would I profit off of it? Yeah.”
Sullivan even justifies collaborating with the infamous porn star Bonnie Blue, not out of admiration, but "for clout." He openly acknowledges that his rise to fame wasn't built on virtue. "If I’d just done good things, I’d never have really blown up on social media," he admits.
Sullivan isn't alone in his duplicity. Justin Waller, another 'alpha male' star, hesitantly reveals a 'one-way monogamy' with his wife, where she's faithful, but he isn't. He admits their 'marriage' isn't legally binding. And Myron Gaines, aka Amrou Fudl, presents his girlfriend, Angie, as accepting of his plans for multiple wives. Yet, when Angie joins the documentary, her surprise suggests otherwise – a revelation that has since led to her leaving him.
Theroux's documentary paints a picture of a world where influencers sell dreams of wealth and masculinity to disillusioned young men. They make fortunes not from living these ideals, but from selling them. This scheme, Theroux suggests, is the pyramid of the digital age.
However, the documentary leaves deeper questions unanswered. Why do so many young men fall for these illusions? How can they be guided away from these deceptive role models? As Theroux uncovers, followers of the 'manosphere' often feel undervalued, believing these influencers can offer them worth.
Brad Polumbo, an independent journalist, echoes this sentiment, questioning how to address the cultural void that draws young men into this world. "That’s a lot more difficult than giving a few grifters a microphone," he suggests, pointing to the complexity of the issue.