The adult entertainment landscape underwent a seismic shift in 2025, leaving both creators and consumers scrambling for new ways to adapt. With major sites like Pornhub facing bans in 22 US states, the ripple effect has been nothing short of dramatic. As viewership patterns shift, VPN usage has reportedly surged as users attempt to bypass the fresh wave of regulations.
Interestingly, the United States isn't alone in this crackdown. France temporarily blocked Pornhub, and the United Kingdom has introduced stringent third-party age verification systems. Italy, too, has rolled out similar restrictions, causing further disruptions in the accessibility of adult content across Europe.
In this climate of change, some platforms are thinking outside the box to navigate the new normal. Female-led adult entertainment company, Ersties, is leading the charge with its commitment to ethical porn. They've created a new role – the Chief Pleasure Officer (CPO) – to ensure their content remains engaging, authentic, and emotionally resonant.
Ersties is determined to avoid the pitfalls of algorithm-driven content, opting instead for a human touch. Their CPO, supported by the enthusiastic "Pleasure Test Crew" (affectionately dubbed "The W*nk Squad"), evaluates everything from pacing and camera angles to the natural chemistry between performers.
"The feedback helps us join our mission of making ethical, authentic, women-led adult entertainment, with a pleasure experience that’s like no other," notes Cat, Ersties' Head of Creative, Community, and Education.
Ersties was founded with a vision to create unscripted, genuine adult films through a distinctly female perspective. Their content is crafted based on what performers genuinely enjoy, aiming to transform the viewer's experience into something more immersive and emotionally satisfying.
The role of the Chief Pleasure Officer isn't just about maintaining high standards; it’s about redefining what adult entertainment should be. By focusing on authentic pleasure, the CPO ensures that each video feels not only sexy but also visually appealing and emotionally engaging.
With a mission to make users feel good from the moment they click play to the moment they "finish," Ersties is charting a new course in the world of adult entertainment, one that prioritizes real pleasure and ethical practices.