What does a star truly need to shine bright? Besides a stellar lawyer and a good publicist, a silent plastic surgeon on speed dial wouldn’t hurt – but most importantly, they need fans. Lots and lots of fans. The term ‘fans’ might have taken on new connotations thanks to platforms like OnlyFans, but it originally described the most passionate of spectators in 19th-century baseball. Derived from the Latin ‘fanaticus’, it captures the idea of being insanely but divinely inspired.
The new Michael Jackson film has rocked the box office, boasting the highest-grossing opening weekend for a biopic ever. It's undeniably the fans who made this happen. Let's face it, this isn't a movie you'd stumble upon and casually decide to watch. The accusations against Jackson, although he was acquitted, are too serious for people to remain neutral. Yet, his fans remain fiercely loyal, as demonstrated when three Michael Jackson fan clubs took legal action against individuals who appeared in the 2019 documentary Leaving Neverland. Their lawyer, Emmanuel Ludot, even previously sued Jackson’s doctor for the emotional distress caused to fans.
“Would any of today’s stars inspire the same beyond-life devotion?”
Fast forward to today, and we see varied relationships between artists and their ever-adoring fans. Billie Eilish, at her concert film's UK premiere, gushed about her love for her fans, calling them as important to the film as she is. "I just love everything that has to do with the fans," she declared, emphasizing the deep connection that fuels her desire to tour and perform.
Contrast this with Taylor Swift, who, despite once hosting intimate fan gatherings, has referred to some of her fans as ‘weird’. In an interview, she acknowledged, "There’s corners of my fan base who are going to take things to a really extreme place." Swift's evolution in handling fandom reflects the duality of celebrity – the adoration and the pressure.
Fandom has taken yet another turn with platforms like OnlyFans, where celebrities can offer a more intimate connection, albeit at a price. What began as a platform for adult content has now lured the famous, offering fans a peek into their world. Celebs like Lily Allen, Kate Nash, and Kerry Katona have joined, providing everything from feet photos to more risqué content.
This digital evolution of fandom is akin to holding up a virtual sign saying "50p a look." It's a quirky twist on the traditional fan-celebrity dynamic, proving that the allure of celebrity will always find a way to captivate, no matter the medium. In the end, whether it’s the packed theaters for a Michael Jackson biopic or the bustling subscriber base on OnlyFans, this one-sided love affair between stars and their admirers remains unyielding.