In 2025, Texans flexed their financial muscles by spending a staggering $248.4 million on OnlyFans, securing the state's position as the second-highest spender in the nation, right behind California. According to an insightful analysis by OnlyGuider, this monumental spending highlights Texas's pivotal role in the platform's U.S. economy.
However, the love for OnlyFans doesn't fully translate into creator revenue. While Texas splurged nearly a quarter of a billion dollars, local creators in the state generated $160.9 million, leaving an $87.5 million gap. "The Fort Worth and Dallas split is the single most striking data point in the Texas numbers," commented Sam Pierce, CEO of OnlyGuider. "They are the same metro area. People commute between them daily. But in terms of the OnlyFans creator economy, they might as well be in different states."
Houston takes the crown as Texas's top spender, with its residents pouring $31.99 million into OnlyFans in 2025. Interestingly, Houston not only spends but also thrives as a creator economy, boasting a $7.9 million surplus. The Spring area within Houston alone spent nearly $2.5 million, with the Humble/Atascocita/Kingwood market following closely behind.
Dallas isn't far behind, with its citizens spending $26.17 million. The city shines in terms of per-capita spending density, leading among Texas's largest cities. Dallas also enjoyed a $4.6 million surplus, proving that it knows how to balance spending with creator revenue.
Not every Texan city shares the same success story. In Fort Worth, for instance, a notable $7.7 million deficit emerged despite $10.24 million in spending. This highlights a divide even within the Dallas-Fort Worth metroplex.
Central Texas cities like Austin and San Antonio also face challenges, with spending far outpacing creator revenue. Austin, for example, experienced a $3.7 million deficit, and San Antonio faced an even larger gap of $11.6 million. OnlyGuider suggests that San Antonio's significant military population may be driving consumer spending without a strong creator infrastructure to match.
OnlyGuider's analysis offers valuable insights into how the $7.2 billion global OnlyFans economy breaks down. By employing a financial model that examines search intent, traffic quality, and platform statistics, they've provided a detailed look at spending and revenue patterns across states and cities.
Their report not only highlights Texas's significant consumer base but also underscores the varying success of local creator economies, offering a comprehensive view of how the OnlyFans phenomenon is unfolding in the Lone Star State.