It seems you might not need to subscribe for $9.99 to discover if everything really is bigger in Texas. According to fresh data from OnlyGuider, it turns out everyone is indeed thirstier in the Lone Star State. With Texans funneling an eye-popping $248 million into OnlyFans creators in 2025, the state might as well be renamed the Lust Star State. Amidst the tumult of grid complaints, I-35 traffic woes, and brisket price debates, a quiet revolution unfolded with Texans dropping a quarter of a billion dollars on exclusive content and personalized attention – the kind you can't quite get from your landlord or the DMV. This digital love affair places Texas in the No. 2 spot nationwide, right behind California, which boasts Hollywood glam and sandy beaches. Yet, Texas holds its own with humidity and an unyielding spirit, which apparently extends to Tuesday night spending habits.
"It's a serious commitment to the creator economy," notes an observer, "enough to buy a home in the Park Cities or a swanky two-bedroom in Uptown."
Drilling down into local bragging rights, Houston takes the crown in spending, with H-Town residents splurging nearly $32 million on the platform. Whether it's coping with the Astros' ups and downs or championing the digital arts, Houstonians lead the state in this digital appreciation. However, Dallas isn't far behind. While trailing in total dollars, Dallas boasts a higher per-capita spend. The city poured approximately $26.2 million into OnlyFans last year – funds that could have gone to oversized margaritas, sports tickets, or toll tags. Instead, it's a testament to their dedication to the creator economy.
So, why is Texas so thirsty? The OnlyGuider study, examining 2025 spending habits, suggests a state deeply entrenched in the parasocial dynamics of today. Perhaps it's the vast distances, making digital connections appealing when a 45-minute drive to Target is standard. Or maybe it's the relentless heat, making staying inside with high-speed internet a survival tactic. Texans are known for Southern hospitality, so why not extend that to tipping a content creator for a well-produced video? It's all about supporting entrepreneurs. While Houston and Dallas lead, San Antonio and Austin also contributed significantly, proving it's a statewide commitment. The internet might just be for more than political debate after all.