What’s sizzling in the Empire State? Apparently, OnlyFans! A recent report has shed light on the spending habits of New Yorkers when it comes to this popular content subscription service. In 2025, residents of the Big Apple and beyond dished out a whopping $167.1 million on OnlyFans subscriptions. This report, courtesy of OnlyGuider, dives into the nitty-gritty of state, city, and county-level spending using data from search traffic and financial filings.
"The allure of OnlyFans continues to captivate New Yorkers, reflecting the platform's growing influence and appeal," shared an industry insider.
Unsurprisingly, New York City took the lead in the state’s OnlyFans spending spree, contributing a staggering $87.2 million. While the city's massive population naturally boosts its total spending, smaller cities are making waves in per-capita terms. On a per-capita basis, New York State saw an average expenditure of $84,128 per 10,000 residents.
Buffalo emerged as a surprising frontrunner in this metric, ranking 14th nationally with an estimated $244,403 spent per 10,000 residents. Not far behind, Syracuse and Rochester followed, showcasing New Yorkers' penchant for supporting their favorite creators.
When it comes to counties, New York County (Manhattan) unsurprisingly dominated the spending charts, boasting a total outlay of $38 million. Other counties showing their OnlyFans enthusiasm include Queens and Kings, with $16 million and $14.7 million, respectively. Adjusted for population, Manhattan also leads on a per-capita basis, with $228,677 spent per 10,000 residents.
While the numbers are impressive, they highlight a broader trend of digital content consumption that's not just a New York phenomenon but a nationwide one. As OnlyFans continues to grow, it’s clear that New Yorkers are among the platform's most ardent fans, eagerly supporting a diverse range of creators.