L’Oréal’S Bold Move: Why An Onlyfans Star Is The New Face Of Urban Decay

Breaking Beauty Norms: Urban Decay’s Unexpected Pick

Well, hello there, beauty lovers! If you thought the makeup world couldn’t get any spicier, think again. L’Oréal’s edgy subsidiary, Urban Decay, just dropped a bombshell by naming Ari Kytsya - a 24-year-old OnlyFans sensation from Seattle - as the face of their “Battle the Bland” campaign. Talk about shaking things up!

Now, Ari isn’t your typical brand ambassador. While she dishes out style tips on social media, she’s more famously known for her steamy content on OnlyFans, where she’s racked up a whopping 628,600 likes. Urban Decay’s choice to spotlight her has raised eyebrows, but they’re standing by it with a wink and a smile, calling this move both “bold” and “historic.”

“We’re thrilled to embrace Ari’s unfiltered energy and challenge the beauty industry’s status quo,” a spokesperson for Urban Decay shared with us. “She’s the perfect fit for a brand that’s all about breaking rules.”

Why Urban Decay is All In on Ari

Urban Decay has always been the rebel of the beauty world, catering to a youthful, daring crowd - think teenage trendsetters and Gen Z makeup mavens. Their vibe? Edgy, vibrant, and unapologetic. So, while partnering with an adult content creator might seem out of left field for most mainstream brands, it kinda makes sense for a label that thrives on pushing boundaries.

The brand’s reasoning is pretty clear: they’re not here to play it safe. In a world where beauty campaigns often stick to cookie-cutter faces, Urban Decay is leaning into Ari’s raw, “main character energy” - and we’re kinda here for the drama. It’s a statement that says, “We see you, and we’re not afraid to celebrate the unconventional.”

But not everyone’s clapping. Some fans and critics are scratching their heads, wondering how this aligns with the polished image of a global giant like L’Oréal, which has owned Urban Decay since 2012. Let’s just say the comment sections are buzzing!

L’Oréal Steps Up to Defend the Choice

Speaking of L’Oréal, the beauty titan isn’t backing down from the controversy. Some have pointed to the company’s “value charter,” which emphasizes respect, tolerance, and inclusion while explicitly cautioning against content like “pornography.” So, does Ari’s OnlyFans gig clash with these principles? Not according to L’Oréal.

Their communications team told The Guardian that Urban Decay handpicked Ari for her standout makeup artistry and authentic connection with her fans. They love how she keeps it real, sparking open conversations about her life - the highs, the lows, and everything in between - in an industry that’s often shrouded in mystery.

It’s a fascinating pivot for a brand under L’Oréal’s umbrella, and honestly, we’re curious to see how this plays out. Will other beauty giants follow suit and embrace creators from unexpected corners of the internet? Only time will tell, but for now, Ari Kytsya is stealing the spotlight - and we’re not mad about it.