L'Oréal'S Bold Move: Onlyfans Star As Makeup Ambassador Sparks Debate

L'Oréal's Controversial Ambassador Choice

L'Oréal's recent decision to appoint an OnlyFans creator as a brand ambassador for their makeup line has stirred quite a conversation. With the makeup giant's significant influence over teenage girls, this bold move has left many questioning the message it sends.

Eoghan Cleary, a dedicated secondary school teacher from County Wicklow, has been vocal about his concerns. As he explained on Moncrieff, "Teen girls are being targeted with this stuff by the algorithm on TikTok and it's normalising it and glamourising it for them."

“L'Oreal has hired one extremely successful OnlyFans creator, to be their brand ambassador for a line of makeup that does target younger women, including teenage girls."

Cleary believes that this association could dangerously mainstream the idea that a woman's worth is linked to her sexual appeal.

Impact on Young Women's Perceptions

Cleary's apprehensions are not without basis. He highlights a concerning trend where young girls might view OnlyFans as a lucrative career path, despite its often limited financial returns. "There are currently four million women working on OnlyFans and they're making an average of less than €137 a month, which is almost nothing," Cleary points out.

The reality, as Cleary details, is that even those in the top 1% of earners on the platform make just €2,200 a month, less than Ireland's minimum wage. To achieve the glamorized earnings, one must be in the elusive 0.01%.

The Dark Side of Success on OnlyFans

For those chasing success on OnlyFans, the path can be fraught with degrading and extreme demands. Cleary warns that the quest for monetary gain often leads women to engage in "very degrading, very violent, torturous activity involving pain."

This raises ethical questions about the message being sent to impressionable young women. As the debate continues, L'Oréal has yet to comment on the growing concerns surrounding their latest ambassador choice.