Glam Goals: The Top 11 Celebrity Beauty Brands You Need To Know - Fresh Celebrity News 2025

Stars Turning into Beauty Moguls

Hey, beauty lovers! The glam world has seen a major glow-up recently, with celebrities stepping out of the spotlight as mere endorsers and into the boardroom as full-on brand founders. These A-listers are using their massive fan bases and personal flair to launch beauty lines that are as unique as they are.

This shift isn’t just about slapping a famous name on a product - it’s shaking up the entire industry with fresh ideas and a focus on inclusivity. Think of it as the beauty equivalent of a Hollywood blockbuster, with stars like Rihanna leading the charge. Ready to explore? Let’s dive into the top 11 celebrity beauty brands that are stealing the show!

What’s the Secret to a Winning Celebrity Beauty Brand?

So, what makes a celebrity beauty brand pop off the shelves? It’s all about three magic ingredients: authenticity, innovation, and inclusivity. When a star is genuinely involved in creating their products, fans can feel that realness - and it builds trust faster than a viral TikTok.

Then there’s innovation - think unique formulas or eye-catching packaging that stands out. And inclusivity? It’s non-negotiable. Brands like Rihanna’s Fenty Beauty have shown the world how it’s done with shade ranges for every skin tone, setting a bar that’s hard to beat.

“Beauty should be for everyone, and I wanted to make sure no one felt left out,” Rihanna once said about her game-changing approach with Fenty Beauty.

The Fab 11: Celebrity Beauty Brands to Obsess Over

1. Fenty Beauty by Rihanna

Since its launch in 2017 with LVMH’s Kendo division, Fenty Beauty has been the gold standard for inclusivity. Dropping with a jaw-dropping 40-shade foundation range, it raked in $100 million in sales in just weeks and boasted $72 million in earned media value in its first month alone.

By 2018, revenue soared to around $573 million, earning it the “Brand of the Year” title at the WWD Beauty Inc Awards. Rihanna’s hands-on passion and dedication to diversity have turned Fenty into a global icon - who doesn’t want that Fenty glow?

2. Rare Beauty by Selena Gomez

Launched in 2020, Rare Beauty isn’t just about makeup - it’s a movement for self-love and mental health awareness. Their star product, the Soft Pinch Liquid Blush, moved 3.1 million units in 2022, pulling in about $70 million in revenue.

With a vibe that’s all about authenticity, it’s no wonder Selena Gomez’s brand has connected with fans worldwide, contributing to her staggering $1.3 billion net worth by 2024. Talk about beauty with a purpose!

3. Kylie Cosmetics by Kylie Jenner

Kylie Jenner burst onto the beauty scene in 2015 with her Kylie Lip Kit, which sold out in minutes. By 2016, the brand was already worth over $300 million in revenue. Fast forward to 2019, when she sold 51% of it to Coty for a cool $600 million, valuing the company at $1.2 billion.

With influencer-driven campaigns reminiscent of Maybelline’s marketing playbook, Kylie Cosmetics has cemented its spot as a beauty heavyweight. Those lips don’t lie!

4. SKKN by Kim Kardashian

Kim Kardashian entered the skincare game in 2022 with SKKN, offering a luxe nine-step regimen crafted with Coty. Think clean, high-performance products with chic refillable packaging that screams Kim K.

In 2024, Coty sold back its 20% stake to Kim’s Skims empire, merging her beauty and fashion worlds. If anyone knows how to build a brand, it’s Kim - and we’re here for it.

5. Florence by Mills by Millie Bobby Brown

Millie Bobby Brown, our fave Stranger Things star, launched Florence by Mills in 2019, targeting Gen Z with vegan, cruelty-free goodies. Much like Ulta Beauty’s appeal to younger crowds, this line offers skincare, makeup, and haircare with a fresh vibe.

In 2023, they dropped the “Wildly Me” fragrance and reported revenues between $20 and $30 million. Millie’s youthful energy shines through every product - so cute!

6. The Outset by Scarlett Johansson

Scarlett Johansson’s The Outset debuted in March 2022 with a minimalist approach to clean skincare. Their lineup - a cleanser, serum, and moisturizer - is all about simplicity for sensitive skin.

Proving its worth, The Outset snagged the Best New Brand title at the 2023 Allure Readers’ Choice Awards. Less is more, and Scarlett’s got the formula down pat.

7. r.e.m. beauty by Ariana Grande

Ariana Grande’s r.e.m. beauty hit the scene in November 2021 with vegan, cruelty-free makeup inspired by her iconic style and music. From dreamy palettes to bold liners, it’s all about that Ari vibe.

By 2024, the brand’s valuation soared past $500 million. Talk about a 7 Rings kind of success - we’re obsessed!

8. JLo Beauty by Jennifer Lopez

Jennifer Lopez gave us JLo Beauty in 2021, promising that signature JLo glow with skincare like cleansers and serums. It started strong, but in 2024, it bid farewell to Sephora’s U.S. stores.

Don’t worry, though - you can still snag these products online and at select retailers. JLo’s glow isn’t going anywhere, babe!

9. Haus Labs by Lady Gaga

Lady Gaga’s Haus Labs, born in 2019, is all about bold self-expression through makeup. With vibrant lipsticks, dramatic eyeshadows, and inclusive campaigns, it’s pure Gaga magic.

The brand’s fearless approach to color and creativity keeps fans coming back for more. Who wouldn’t want to channel their inner Gaga?

10. Keys Soulcare by Alicia Keys

Alicia Keys launched Keys Soulcare in 2020, mixing skincare with wellness for a holistic beauty vibe. Products like the Skin Transformation Cream come with affirmations to nourish your skin and soul.

It’s beauty with a deeper meaning, and we’re totally here for Alicia’s soulful spin on self-care. Glow from the inside out, anyone?

11. Rhode by Hailey Bieber

Hailey Bieber’s Rhode dropped in 2022 with minimalist skincare must-haves like the Peptide Glazing Fluid. It’s all about that dewy, healthy skin look we all crave.

The brand’s success led to a massive acquisition by e.l.f. Beauty in 2025 for up to $1 billion, with Hailey staying on as Chief Creative Officer. Talk about a power move!

Hot Trends in Celebrity Beauty for 2025

Sustainability and Ingredient Transparency

Beauty fans today are all about saving the planet while slaying their looks. Celebrity brands are stepping up with eco-friendly practices, like Kylie Cosmetics’ vegan, refillable lip kits.

Fenty Beauty is also in on the game, rolling out sustainable packaging and clean ingredients. It’s clear - green beauty is the future, and these stars are leading the way.

Skincare-First and Wellness Vibes

Beauty isn’t just skin deep anymore - it’s about wellness too. Brands like Keys Soulcare by Alicia Keys are blending skincare with soulful rituals for a full glow-up experience.

Rhode by Hailey Bieber keeps it simple with essentials for radiant skin, proving that less can be more when it comes to self-care. Who doesn’t love a brand that cares for your whole vibe?

Inclusive Innovation and Tech Magic

Inclusivity is still queen, with brands like r.e.m. beauty by Ariana Grande offering 60 foundation shades for every skin tone. Plus, tech is taking over with AI-driven tools for personalized product picks.

This mix of diversity and innovation keeps fans hooked and brands thriving. It’s like having a beauty BFF in your pocket - how cool is that?

Wrapping Up the Glam

Celebrity beauty brands are rewriting the rules of the cosmetics game, blending star power with real innovation. From Fenty Beauty’s inclusivity revolution to Rhode’s minimalist magic, these lines are more than just products - they’re movements.

When stars pour their hearts into their brands, the results are pure magic, connecting with fans on a whole new level. So, which of these glam empires are you adding to your vanity next? Let us know - we’re dying to chat beauty with you!