The celebrity midlife crisis is a glorious spectacle, and Sacha Baron Cohen has certainly made 2025's one to remember. It all kicked off with his marriage breakdown in April, followed by sightings at trendy nightclubs, often in the company of young Instagram influencers. Yet amidst this whirlwind, a shining moment arrived on July 24, when he appeared on Men’s Fitness magazine's cover, showcasing a spectacular transformation.
Inspired by Cohen, Guy Adams embarked on his own fitness journey. Beginning mid-September, Guy took to the gym with a mission: to swap his post-summer sluggishness for a ripped physique. Over ten weeks, he committed to weightlifting, a carb-conscious diet, and a cocktail of supplements. And the results? A stunning 5kg weight loss, 15cm off his belly, and a rejuvenated sense of mental clarity.
“The simple truth is that any middle-aged bloke can regain the chiselled torso of their youth.”
Guy's transformation was no accident. Under the guidance of personal trainer Jason Smith from Fit In Midlife, Guy embraced a disciplined workout regime. His routine included weightlifting four days a week, cardio sessions, and a careful diet curated by Chris Baber, a former athlete turned healthy eating guru. Guy's commitment paid off in spades, with new personal bests and a noticeably sleeker silhouette.
Guy didn't just gain muscle – he gained insight into the male body and lifestyle choices. With small dietary changes, like opting for spinach over fries, he found himself shedding weight and growing stronger. Supplements played their part too, with creatine and protein shakes becoming part of his daily ritual. As his body transformed, so did his habits, reducing his alcohol intake and finding new, healthier routines.
As the photoshoot approached, Guy didn't shy away from a bit of glamour. A pre-shoot spray tan and chest wax were the final touches, albeit not without their own challenges. Despite a few laughs and a sore chest, Guy emerged victorious, ready to join the ranks of midlife men redefining what it means to age gracefully.
Guy Adams' transformation is a testament to the power of dedication and small, consistent changes. Who says you can't teach an old dog new tricks?