After a remarkable journey garnering over $1.5 million on OnlyFans, Elaina St. James is ready for a new adventure. At 58, this self-made phenomenon is launching "Elaina Empowers," a brand dedicated to helping women aged 35 and up rebrand and rebuild their lives. Her initiative aims to offer guidance on generating income and confidence online, steering clear of any "spicy" content.
“It's not just business. It's mindset,” Elaina told The Blast. “I want women to know it's never too late to rebrand your life.”
Elaina targets women who feel left behind by the digital age, from small business owners to moms looking to reinvent themselves. Her message is clear: "It's never too late to start over," she asserts, encouraging women to find their confidence and grow their ventures.
Elaina's courses under her new brand, "Elaina Empowers," are set to guide women through what she calls the "5 Rs of Reinvention": Reset, Reimagine, Rebrand, Reach, and Revenue. It all starts with a shift from self-doubt to determination, focusing on self-awareness and strategic growth. Participants will learn how to replace self-criticism with clarity, harness unique talents, and build a strong online presence.
Practical strategies will cover pitching with confidence, increasing visibility, and establishing media credibility. The journey culminates in teaching women how to turn their expertise into digital products or affiliate partnerships, emphasizing that success is about more than just making money. "My biggest flex isn't the money," she says. "It's that I built something from nothing, and now I can teach others to do it too."
Elaina's experience spans both corporate America and the creator economy, offering her a distinctive perspective. "I know what it's like to sit behind a desk making $30K a year and to run a six-figure business," she shares, underscoring her ability to guide others through transformation.
While she's grateful for OnlyFans' role in her financial independence, Elaina has her sights set on a future that doesn't depend on explicit content. She plans to focus on education, mindset, and passive income, with aspirations of creating a portfolio of digital courses and even writing a memoir and launching a podcast.
Ultimately, Elaina's mission is to inspire women everywhere to wake up and realize that reinvention isn't just possible, but powerful. "I want women to wake up and think, 'It's not too late for me,'" she declares. "If I can do it at 58, so can you."