Chappell Roan'S Wild Nyc Promo For 'The Subway' Has Us Obsessed!

Chappell Roan’s Unforgettable Promo Steals the Show

Hey, music lovers! If you thought promo campaigns were just about a quick teaser or a flashy cover drop, think again. Chappell Roan, our beloved Midwest pop princess, is rewriting the rules with a delightfully bizarre marketing blitz for her upcoming single, The Subway. And trust me, it’s got us all buzzing with excitement!

Instead of the usual snippets, Chappell - or rather, her iconic wigs - has taken over the streets of New York City in a campaign that’s equal parts whimsical and genius. From her powerhouse vocals to her offbeat fashion, this star knows how to keep us on our toes, and her latest stunt is proof she’s a branding queen.

Spot the Wig: NYC Turns Into a Playground

Picture this: a Rapunzel-worthy wig cascading down a fire escape in Hudson, drawing fans like moths to a flame. That’s just one of the wild sights Chappell has orchestrated. Mysterious posters scattered across the city have turned this promo into a full-on treasure hunt, guiding eager followers to these quirky displays.

Another standout moment? A sentient auburn wig was caught ‘reading’ a newspaper on an actual NYC subway. I mean, come on - how can you not love this level of creativity? It’s playful, it’s bold, and it’s got everyone talking.

“Chappell Roan’s promo for ‘The Subway’ is next-level fun - I’ve never seen anything like it in music marketing!”

Guerrilla Marketing Meets Music Magic

Chappell isn’t the only one jumping on the guerrilla marketing train - brands like Alien: Romulus and Gymshark have pulled similar stunts. But seeing this trend infiltrate the music scene feels fresh and exhilarating. It’s like Chappell is inviting us into her world, one wig at a time, and we’re here for every second of it.

Mark your calendars, because The Subway drops today, July 31, at 8 PM EST. I don’t know about you, but I’m practically counting down the minutes to hear what this creative genius has in store. Will the single be as wild as the promo? Let’s just say I’ve got high hopes - and a playlist ready!