California'S Onlyfans Spending Skyrockets: What 2025'S $350.6 Million Tells Us

California's Love Affair with OnlyFans

California has taken the lead in OnlyFans spending in 2025, outpacing every other state with an eye-popping $350.6 million, according to a new analysis. This staggering number highlights not only the state's significant audience but also an active market where creators and subscribers actively exchange cash.

Data from OnlyGuider shows Californians accounted for roughly 13% of the U.S. spending on the platform. These figures spotlight how regional habits and population size shape the online creator economy. "California's spending on OnlyFans reflects a unique blend of population density and cultural engagement," says an industry analyst.

Nationwide and International Spending Trends

The fascination with OnlyFans isn't limited to California. Across the U.S., spending varies widely by city. New York City led with $87 million in spending, while Los Angeles followed closely with $71.3 million. Meanwhile, London's expenditure landed near that of Los Angeles, at $71 million, though direct comparisons are tricky due to population differences.

Where California's Dollars Go

In California, the spending distribution favors major urban centers but also extends into smaller metros. Los Angeles leads with $71.3 million, followed by San Diego at $21.3 million, and San Francisco and San Jose each at $11.7 million. Even Fresno contributed $4.5 million, showing widespread demand.

The Broader Implications for the Creator Economy

These spending patterns underscore the rise of subscription-based platforms like OnlyFans as vital revenue channels for independent creators. The ability to turn content into consistent income demands production, promotion, and audience engagement – a business model many treat as a full-time job.

Driving Factors Behind Regional Spending

Population size naturally leads to larger potential subscriber bases. Cities with vibrant entertainment industries or active nightlife often see higher engagement. Not to mention, areas with higher median incomes tend to show greater spending on such services. Regional promotion, creator visibility, and word-of-mouth also play pivotal roles in where money flows.

Why Tracking These Numbers Matters

Understanding spending by state and city offers insights into the broader digital economy. As platforms evolve and creators professionalize, spending data maps demand and guides marketing strategies, opening growth opportunities for both creators and platform operators. It also raises intriguing questions about regional content preferences and payment behaviors, which interest media companies, advertisers, and policymakers alike.

While dollars alone don't paint the whole picture, California's leading total is partly due to its massive population. Yet, the concentration of spending in cities like Los Angeles emphasizes how urban centers shape national trends in the creator economy and subscription entertainment.