California'S Onlyfans Obsession: A Record $350.6M Spent In 2025

California's Love Affair with OnlyFans

California has once again proven its status as the trendsetting state, taking the lead in OnlyFans spending with a jaw-dropping total of $350.6 million in 2025. This massive contribution accounts for a whopping 13% of all domestic spending on the platform, according to fresh data from OnlyGuider, shared by the New York Post.

Los Angeles and Beyond

Los Angeles, often at the heart of entertainment, didn't disappoint, coming in second to New York City in city-level spending. Angelenos alone shelled out $71.3 million–about $195,000 every single day. But the passion for OnlyFans stretched across the Golden State, with San Diego residents spending $21.3 million and both San Francisco and San Jose each contributing $11.7 million to the platform. Even further inland, cities like Fresno, Long Beach, and West Hollywood showed their support, spending $4.5 million, $3.8 million, and $1.9 million, respectively.

Premium Content Takes the Lead

In Los Angeles County, spending soared to about $105.5 million in 2025, with a significant slice going towards premium content. Interestingly, 70% of this–$73.8 million–was dedicated to direct messages and pay-per-view features, where fans indulge in the luxury of personalized photos and videos. Creators typically set subscription rates between $4.99 and $49.99 per month, reflecting the diverse range of content available.

“As you may know, your elected officials in Texas are requiring us to verify your age before allowing you access to our website,” the company stated in 2024, emphasizing the legal hurdles affecting adult content access.

Texas Trails Behind

While California reigns supreme, Texas followed with a respectable $250 million in spending. Houston led the way within the Lone Star State, contributing nearly $31.9 million, followed by Dallas at $26.1 million, and Austin at $17.5 million. However, Texas faced challenges in 2024 when Pornhub blocked access due to new age-verification laws.