Hey there, wanderlust lovers! Dreaming of a beach escape or a European adventure? Well, you’re not alone - but for nearly 3 in 10 Americans, that dream is slipping out of reach. A recent Statista Consumer Insights survey (conducted between July 2024 and June 2025) reveals that 29% of U.S. adults aged 18 to 64 can’t afford a holiday this year. Ouch, talk about a budget buzzkill!
The survey, which polled between 2,000 and 10,000 adults per country, shows the U.S. isn’t the only place feeling the pinch. Canada’s right behind with 28% of folks saying no to vacations, while Japan follows at 26%. Even in Germany (22%), the UK (20%), and France (19%), people are tightening their belts. Meanwhile, countries like India (15%), Brazil (14%), Mexico (13%), and China (just 8%) seem to be faring a bit better. Where’s your dream destination on this list?
Back home, the reasons are crystal clear: 47% of Americans blame the soaring cost of living for derailing their 2025 travel plans, while 44% point to a wobbly economy. And let’s not forget the 30% who say tariffs are hitting their wallets too. It’s no surprise that 32% plan to spend less on travel next year compared to 2024, with only 18% feeling bold enough to splurge a little more.
Now, let’s dive into some fresh data from Empower’s 2025 survey. It seems economic pressure is rewriting the travel playbook for many. A solid 29% of Americans are swapping epic holidays for quick day trips or local getaways - gotta keep those vibes high without breaking the bank! Plus, 38% swear staying under budget is key, though only 28% actually bother making one. Hmm, are you a planner or a free spirit?
“Travel memories are priceless, but with today’s economy, I’m sticking to local adventures instead of far-off destinations,” shared a respondent in Empower’s latest survey.
Despite the financial squeeze, not everyone’s ready to give up their suitcase dreams. One in five Americans (20%) insist travel is non-negotiable, no matter the economy, and 24% see it as a personal investment worth every penny. On average, those who are hitting the road (or skies) in 2025 expect to shell out about $10,600 on trips. That’s a pretty penny for some postcard-worthy moments!
Zooming out for a sec, it’s clear this isn’t just an American struggle. Financial stress is clipping wings worldwide, with many opting out of much-needed breaks. Both Statista and Empower’s data paint a picture of caution - people want to travel, but those rising costs are a real mood-killer.
Still, there’s a bit of hope in the numbers. The fact that some are still prioritizing travel - even if it’s closer to home - shows that the spirit of adventure isn’t totally lost. So, whether you’re planning a staycation or saving up for that big 2025 getaway, let’s keep the travel bug alive, shall we?
Got a budget-friendly travel hack or a dreamy destination on your list? Drop it in the comments - we’re all ears for ways to make those vacay vibes happen without the financial hangover!