Onlyfans Sensation Ari Kytsya Steals The Spotlight As Urban Decay’S New Ambassador

Urban Decay’s Daring New Face: Ari Kytsya

Hold onto your makeup brushes, darlings - Urban Decay just dropped a bombshell by naming OnlyFans sensation Ari Kytsya as their latest brand ambassador. Known for her unapologetic vibe on the subscription-based platform where creators share exclusive content, Ari is stepping into the spotlight to represent the L'Oréal-owned brand with a fierce edge.

This isn’t just a pretty face deal - it’s a statement. Ari will be fronting Urban Decay’s ‘Battle the Bland’ campaign, a movement designed to shake up the beauty world and inspire fans to ditch conformity and embrace their wildest creative selves.

Breaking Beauty Barriers

Urban Decay isn’t playing it safe with this choice, and we’re here for it. The brand is making waves by celebrating creators like Ari, who bring raw, uncensored energy to the table - something the beauty industry often shies away from when picking its stars.

'We’re not just breaking the mold - we’re smashing it with Ari’s fearless spirit leading the way,' a spokesperson for Urban Decay hinted at the campaign’s vibe.

In a world where ‘too much’ is often frowned upon, Urban Decay is leaning in hard, proving that beauty isn’t about fitting in - it’s about standing out. This feels like a historic moment, don’t you think?

Meet the New Makeup Maverick: Lochie Stonehouse

But wait, there’s more! Alongside Ari’s big debut, Urban Decay has welcomed makeup artist Lochie Stonehouse as their new Resident Global Makeup Artist. If the name sounds familiar, it’s because Lochie has worked magic on stars like Lorde, Billie Eilish, and Troye Sivan.

Lochie’s bringing an unapologetic flair to the brand, promising to redefine campaign looks and product education with a performer’s bold mindset. We can’t wait to see the boundary-pushing creations this duo will inspire!

Beauty Gets Bold in 2025

The beauty industry as a whole is dialing up the drama this year, and Urban Decay isn’t the only one getting cheeky. Take Dr. Squatch, for instance, who stirred up a storm in June with a limited-edition soap featuring actress Sydney Sweeney - complete with a controversial ingredient dubbed ‘Sydney’s Bathwater Bliss.’ Talk about sudsy scandal!

That followed Sweeney’s 2024 stint as the brand’s ‘body wash genie,’ granting grooming wishes in steamy ads. Meanwhile, Lancôme got saucy in March with a mascara campaign starring the iconic Kim Cattrall, who dished on why ‘size matters’ at 68 for their Idôle Flutter Extension Lengthening Mascara.

More Stars, More Skin

And let’s not forget the A-listers baring it all for beauty. In January, Martha Stewart and Julia Fox stripped down for MAC Cosmetics’ ‘I Only Wear M·A·C’ campaign, showcasing a 28-piece Nudes Collection with explicit, outspoken imagery.

From Urban Decay’s bold ambassador pick to these provocative promotions, 2025 is shaping up to be the year beauty stops playing nice - and honestly, we’re obsessed. What’s your take on this daring new era? Drop your thoughts below!