
Hey there, have you heard about the hottest butcher in town? Luke Swales, a 29-year-old meat master from York, is turning heads and raising temperatures with his viral social media antics. Working at Knavesmire Butchers on Albemarle Road - a family business started by his dad Anthony 30 years ago - Luke has been in the game since he left school, but it’s his recent online presence that’s got everyone talking.
What started as a mission to educate folks about local farming and boost the shop’s visibility has turned into a full-blown internet phenomenon. As the face of the brand, Luke’s been showcasing their delicious cuts and special offers, but let’s just say it’s not only the meat that’s catching eyes. His latest TikTok, where he chats casually with his shirt off but apron on, has racked up a staggering 350,000 views across TikTok and Instagram. Talk about a cut above the rest!
This isn’t Luke’s first rodeo in the viral spotlight. Last December, a Facebook photo of him holding a massive Christmas turkey - in a rather, um, intimate pose - blew up for reasons beyond the holiday feast. Shared endlessly, the image sparked thousands of reactions and comments, many of which weren’t exactly about the turkey.
One cheeky commenter quipped, “I’ve been a vegetarian forever, but suddenly I’m hungry for some meat!” Another fan even vowed to travel from Scotland just to shop at Knavesmire. Luke’s take on the buzz? A nonchalant shrug and a grin, saying, “Hey, it’s all publicity!”
“I never expected people to focus on me instead of the meat, but if it brings attention to the shop, I’m all for it!” - Luke Swales
Since that turkey moment, Luke and the team have doubled down on their social media game, expanding across Facebook, TikTok, and Instagram with a mix of fun and educational content. From topless TikToks to videos comparing supermarket cuts to butcher quality, they’re covering all the bases. Some clips have even hit over half a million views, drawing a crowd that’s split between genuine foodies and, well, admirers of a different kind.
Here’s where it gets spicy - Luke’s been getting messages asking if he’s on OnlyFans. “I’ve had people straight-up ask if I do OnlyFans,” he revealed with a laugh. “And I’m like, nope, definitely not happening!” While he’s flattered by the attention, he’s keeping it strictly business, focusing on the shop rather than personal fame.
Of course, with great exposure comes a bit of shade. Luke’s faced some harsh comments, especially from vegan critics on social media. “I’ve been called all sorts of names by those typical Facebook trolls who don’t even have profile pics,” he shared. But does it get under his skin? Not a chance - he’s all about the business, not the personal jabs.
On the brighter side, this online fame is opening new doors. Luke’s fielding requests for nationwide meat deliveries from places as far as Liverpool and Ireland. “If we can use this social media buzz to start something bigger, that’d be amazing,” he said, hinting at exciting expansion plans.
So, what’s cooking for Luke and Knavesmire Butchers? Brace yourselves, because Luke and shop manager Sean Gallagher are planning something steamy for the weekend. “We’re both going topless - just aprons!” Luke teased. Oh, we’re definitely tuning in for that one!
Whether you’re here for the meat or the man behind the counter, one thing’s clear: Luke Swales is slicing his way into internet stardom, one viral post at a time. Keep your eyes peeled for more from this charming butcher - we’ve got a feeling there’s plenty more heat coming from York!
Riley Monroe is a sharp-tongued pop culture journalist with a love for the glitz, the gossip, and everything viral. Known for her playful charm and blonde bombshell energy, Riley brings the juiciest OnlyFans scoops, TikTok dramas, and social media scandals straight to your screen -always with a wink and a headline you can’t resist. Whether it’s backstage tea or influencer breakups, Riley knows how to keep it light, bold, and addictive.
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